The Merchant General Store
Contact
Address:
216 Main Street
Black River Falls
Wisconsin
54615

Telephone: 715-284-5700

Information:

Traveling


We're easy to find - Just off I-94. Take Exit 115 and follow Hwy 12/27 South or Exit 116 and follow Hwy 54 West 1 mile either Exit, it will lead you to Downtown Black River Falls and Main Street. Look for us on Main Street in the 3rd block of Downtown on the left just before you go up the hill.

 














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...the Merchant General Store is located in an historic 1912 store building. The store building was built in 1912 by Edward Locken for his shoe store, which was the Locken Shoe Store.

..follow us on FACEBOOK or TWIITER and keep up with what is happening at the store.                                                                                                                                                               

...check out our online store to see over 1200 of our most popular items and if you find something you like you can purchase it in our online store